Today marks the launch of ETI_CHEF — a project designed to rethink the way we create, share, and consume food-related content in the digital world.
In an era where social media shapes how we see food, information spreads fast — but not always responsibly. Misinformation, harmful trends, and toxic narratives are increasingly influencing how people eat, think, and interact online.
ETI_CHEF was created to address these challenges.
Through innovative tools, educational resources, and interactive experiences, the project promotes media literacy, ethical communication, and responsible digital behavior in the culinary sector. It supports students, teachers, and professionals in developing critical thinking and navigating food content with awareness and respect.
This is more than a project.
It’s a step toward a more conscious digital food culture.
Stay tuned — we’re just getting started.
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